British Triathlon have launched their search for the Paratriathletes of the future with a listed job advert for a Paratriathlon Champion.
Many might consider the advert, posted on the British Triathlon website, as a novel approach to talent identification – but in combination with the traditional pathways of talent scouting and youth development, British Triathlon are keen explore all avenues when it comes to finding the best of the best.
“We have recently launched our ‘Can’t You?’ campaign as part of out talent identification program,” explained Rebecca Roberts, Senior Communications Consultant at British Triathlon.
“We worked with a team of young people to inform the campaign, who each had their own experiences of parasport and disability on what they wanted to see from a campaign that would encourage them to sign up to a virtual talent ID event.
“One thing they were very clear about – they wanted a campaign to excite them and give them a taster of the challenge of paratriathlon and did not want another inspirational parasport campaign.
“We were really excited about using some of their ideas – such as viewing the life of a paratriathlete as a job.”
Following this market research, British Triathlon produced a job advert for a Paratriathlon Champion.